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Est. 1926 · Bologna

Ducati began in 1926 making radio components. A century later it builds some of the most desirable motorcycles in the world, and wins in MotoGP.

Ducati archway at a racetrack paddock

Ducati designs, engineers and builds every motorcycle in Borgo Panigale, Bologna, where the factory and Ducati Corse, the racing department, share the same address.

What wins in MotoGP and WorldSBK shows up on the road: the Desmosedici Stradale V4, biplane wings, and electronics such as traction, wheelie and slide control.

Years since 1926
MotoGP riders' world titles
MotoGP constructors' titles
V-angle of every Ducati engine

Brand values

  1. 01

    Performance

    Desmodromic engines, light chassis and race-derived electronics. Every Ducati is built to be ridden hard and enjoyed.

  2. 02

    Sophistication

    Technology from MotoGP and WorldSBK, such as aerodynamic wings and the Ducati Vehicle Observer, reaches the road bikes first.

  3. 03

    Style

    Italian design from Borgo Panigale: the 916, the Monster, the Panigale. Form and function, never one without the other.

Heritage

From radio components in 1926 to five MotoGP riders’ world titles.

  1. Born in Bologna

    Founded

    Antonio Cavalieri Ducati and his sons Adriano, Bruno and Marcello found Società Scientifica Radio Brevetti Ducati to make radio components.

  2. The Cucciolo

    48 cc

    After the war Ducati builds the Cucciolo, a tiny clip-on engine for bicycles. It puts Italy back on the move and Ducati into motorcycles.

  3. Desmo arrives

    Desmo

    Engineer Fabio Taglioni's 125 Desmo racer closes its valves mechanically. Desmodromic timing becomes the Ducati signature.

  4. Imola 200

    1-2

    Paul Smart and Bruno Spaggiari finish first and second at the Imola 200 on 750 cc L-twins, the start of Ducati's superbike racing story.

  5. The Monster

    M900

    Miguel Galluzzi's M900 Monster strips a sportbike to its essentials and creates the modern naked motorcycle.

  6. 916

    916

    Massimo Tamburini's 916, with its single-sided swingarm and under-seat exhausts, becomes one of the most beautiful and successful superbikes ever.

  7. MotoGP world champion

    1st title

    Casey Stoner wins the MotoGP riders' title on the Desmosedici GP7, Ducati's first premier-class crown.

  8. Panigale V4

    V4

    The Desmosedici Stradale V4, derived from the MotoGP engine, arrives in a road bike for the first time.

  9. A golden era

    5 titles

    After Bagnaia's 2022 and 2023 titles and Martín's in 2024, Marc Márquez wins the 2025 MotoGP crown with the Ducati Lenovo Team.

  10. 100 years

    Centenary

    Ducati celebrates its centenary, still building every motorcycle in Borgo Panigale, Bologna.

Authorised showrooms across India

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